Carrefour buys from MPG

The French supermarket chain Carrefour has entrusted the Media Planning Group (MPG) with a large part of its European media budget, with the Havas subsidiary taking over the budgets for France, Poland, Turkey and Switzerland from the previous budget holder Carat, according to a report by Dow Jones. The latter will retain the accounts for Belgium, the Czech Republic, Slovakia, Italy and Greece. Carrefour has also awarded its French creative budget to the Havas subsidiary Euro RSCG.