Advertising expenditure increased in August

Advertising statistics In August, gross advertising expenditure in Switzerland rose by 1.3% compared to the previous year, the first time this year that advertising researcher Media Focus has been able to present a positive trend. Consumer magazines reported a surprisingly high increase (20.3 %). Trade journals also increased (5.4 %), while daily newspapers, the third print sector, recorded another poor month at minus 9.1%. Television achieved an 18.4% increase in advertising revenue and is thus in the plus zone for the year to date (1.4 %). There was also growth in radio (4.5 %) and cinema (6.4 %). Posters, on the other hand, lost ground (5.6 %).