Posters for poets
Posters: The Frigor chocolate brand becomes the «Postillon d’amour» and offers—not exactly cheap—advertising space for this purpose: “Declare your passion on posters.”
Posters The chocolate brand Frigor is becoming the postillon d'amour and is providing some not-so-cheap advertising space: "Proclaim your passion on posters. "For months, linguistically witty, sensual or dreamy proofs of love will adorn billboards throughout Switzerland. The most original messages, judged by a jury, will be displayed for a week in the regions chosen by the winners. Anyone can take part. Entry cards are available in the Frigor multipack and on the website www.frigor-passion.ch, where you can also send "passionate e-cards", according to Nestlé Marketing Manager Olivier Bailly. The campaign is being launched this week in 14 cities, was designed by Hermès Communications, Geneva, and has only one drawback: what if your loved one lives abroad?
