Facebook & Co. belong in the marketing mix
The growth of social networks such as Facebook and Xing continues unabated in Switzerland. Reason enough for every company to get to grips with social media marketing.
Search engines are currently the most important tool for most companies to acquire new customers. This could soon change: According to a study by the US institute Hitwise, the number of users of search engines is falling, while the number of users of social networks is rising. No wonder: Facebook & Co. are already the homepage and central communication platform for many Internet users, where interesting information is published, among other things. This is where friends and contacts rate products and offers and filter the relevant information. This makes members of social networks the new search robots and trend scouts.
The time spent on social networks and their role in shaping opinions are reason enough to include them in the online marketing mix. Social media marketing can't just be ticked off with a banner in social communities. Attention is achieved through real added value. The added value is the door to an authentic relationship between the consumer and the product, just as companies such as Dell, Victoria's Secret or Starbucks are already doing.
Knowing the right platforms
Social media marketing requires interaction with the target group. But which platform does the target group use? Only when this is known can messages be placed in a targeted manner so that they multiply. Properly set up social media marketing is an opportunity to recognize customer needs in a reality check, respond to them and thus improve sales in the long term.
No fear of losing control
Traditional advertising is used to placing its messages in a targeted, controlled and unchanging manner. Marketing messages and products are discussed on social networks. Discussions give rise to opinions as well as praise and criticism. Both can spread uncontrollably. In the past, such discussions took place in personal conversations, but today they are public and are also displayed in search results!
Social media marketing will grow in Switzerland
The US market research institute Forrester predicts that social media marketing in the USA will grow by 34% over the next five years. As Swiss consumers make intensive use of social networks, social media marketing is already part of the online marketing mix for most products and services.
Imre Sinka, dotpulse web agency
The time spent on social networks and their role in shaping opinions are reason enough to include them in the online marketing mix. Social media marketing can't just be ticked off with a banner in social communities. Attention is achieved through real added value. The added value is the door to an authentic relationship between the consumer and the product, just as companies such as Dell, Victoria's Secret or Starbucks are already doing.
Knowing the right platforms
Social media marketing requires interaction with the target group. But which platform does the target group use? Only when this is known can messages be placed in a targeted manner so that they multiply. Properly set up social media marketing is an opportunity to recognize customer needs in a reality check, respond to them and thus improve sales in the long term.
No fear of losing control
Traditional advertising is used to placing its messages in a targeted, controlled and unchanging manner. Marketing messages and products are discussed on social networks. Discussions give rise to opinions as well as praise and criticism. Both can spread uncontrollably. In the past, such discussions took place in personal conversations, but today they are public and are also displayed in search results!
Social media marketing will grow in Switzerland
The US market research institute Forrester predicts that social media marketing in the USA will grow by 34% over the next five years. As Swiss consumers make intensive use of social networks, social media marketing is already part of the online marketing mix for most products and services.
Imre Sinka, dotpulse web agency
