Hinged plate
Automotive With the 307 CC, Peugeot is attempting to replicate the huge success of the 206 CC.
Automobile With the 307 CC, Peugeot is attempting to repeat the great success of the 206 CC model, an affordable car that has captured the hearts of many coupé and convertible enthusiasts thanks to its retractable steel roof. The metamorphosis of its bigger brother is also worth seeing: at the touch of a button, the folding roof disappears into the trunk in just 25 seconds and the coupé becomes a convertible. This fascinating folding movement is now also the inspiration for the
Launch campaign from Euro RSCG Switzerland. Readers and passers-by are invited to lend a hand in the advertisement and experience how easily the 307 CC can be transformed back and forth: In the one-and-a-third-page ad, the transformation is accomplished by folding the page, in the submarine ad by pulling out a loose page. Even with the special folding poster, passers-by can transform the first C (coupé) into the second (convertible) and vice versa with a flick of the wrist. ...
Launch campaign from Euro RSCG Switzerland. Readers and passers-by are invited to lend a hand in the advertisement and experience how easily the 307 CC can be transformed back and forth: In the one-and-a-third-page ad, the transformation is accomplished by folding the page, in the submarine ad by pulling out a loose page. Even with the special folding poster, passers-by can transform the first C (coupé) into the second (convertible) and vice versa with a flick of the wrist. ...
