Price comparisons for medicines undesirable

Advertising bans The association of health insurers Santésuisse is against advertising and price comparisons of medicines The federal government wants to allow the publication of price comparisons for prescription medicines in the second package of ordinances on the Therapeutic Products Act in order to help reduce costs in the healthcare system. In its consultation, Santésuisse fears that the increased media presence could lead to steep sales of medicines. The SP also warns of the danger that price comparisons for prescription medicines could be misused as an advertising platform, but welcomes the transparency this would create. ...