Cheaper commuters

Rates 20 Minuten raises its rates and lowers the CPM. The 36.9 percent increase in reach of the commuter newspaper comes at a price: advertisements in 20 Minuten will be 18.5 percent more expensive nationally and will now cost CHF 28,600 (gross unit rate for a full page). This also improves the price-performance ratio, as the new CPM is 39.75 francs, says publishing director Rolf Bollmann. The rates for the regional editions will also increase, but in different ways: the rate for the Bern edition will rise by 34.7 percent to CHF 9,200, the rate for Basel will now be CHF 8,000 (+27.5 percent) and the Zurich edition will increase by 24.9 percent to CHF 1,3800. In addition, 20 Minuten is responding to a demand from Swiss advertisers and creating a uniform millimeter rate for jobs and other sections. This is now CHF 8 nationally, CHF 4 for Zurich, CHF 2.5 for Bern and CHF 2.15 for Basel. Incidentally, the Zurich edition generates 56 percent of all 20-minute readers, the Bern edition 27 percent and the Basel edition reaches 17 percent of all commuter readers. (mk)