Lebrument's Bodyguard
Publishers: With three new leaders and two new key departments, the Swiss Press Association is gearing up for the battles ahead.
Publishers With three new heads and two new key departments, the Swiss Press Association is gearing up for the battles ahead. His first official act as head of the newly created Press Promotion department will be "a thorough read-in", says Josef Zihlmann. The fact that he is not a lawyer by training, but a journalist (and Germanist), is unlikely to do the editor-in-chief of the Willisauer Bote any harm, as he is taking over the most complex and probably also the most political of all the dossiers of the Swiss Press Association (CHP). In addition to diplomatic skills, this Herculean task requires above all a good ability to react and stand firm - skills with which Zihlmann believes he is "well equipped." The new member of the ten-person committee, originally intended by CHP President Hanspeter Lebrument (Mediengruppe Südostschweiz) to be the "Minister of Labor", will be actively supported by NZZ Director Marco de Stoppani (Legal) and AZ Publisher Peter Wanner (Lobbying), who, like Lebrument himself, both have a seat in this key department. As suspected (WW 33/03), the latter will in future devote himself to strategic relationship management with politics and business. Due to the upcoming legal decisions (media article and RTVG revision), Wanner's new department will probably play a decisive role next year.
Wanner's detour to Bern
The Aargau-based Lebrument intimate will therefore not only gain prestige from the foreign minister's office, but also a considerable amount of time and energy, which his own company, which is not currently bedded on roses, is likely to lack. All the more so as CHP Managing Director Daniel Kaczynski leaves no doubt to Werbewoche that the creation of this now ninth department is less about one-off par force missions and more about a "continuous presence" - in Bern and wherever else it is needed.
The third newcomer to the publishers' board, which was reconstituted at the end of last week, is Tamedia CEO Martin Kall, who replaced former president Hans Heinrich Coninx. He replaces Lebrument as Head of the Distribution department, which is hardly surprising given that the company is still working hard on a self-delivery model that is independent of Swiss Post. Although the mammoth project has now been outsourced, Tamedia's Chief Logistics Officer Hirzel is and will reportedly remain in charge. And he already reports to Martin Kall anyway. What could be more obvious than to use such entrepreneurial synergies for the association?
Doing the hard work: Wanner, Zihlmann, Kall (from left).
Oliver Classen
Wanner's detour to Bern
The Aargau-based Lebrument intimate will therefore not only gain prestige from the foreign minister's office, but also a considerable amount of time and energy, which his own company, which is not currently bedded on roses, is likely to lack. All the more so as CHP Managing Director Daniel Kaczynski leaves no doubt to Werbewoche that the creation of this now ninth department is less about one-off par force missions and more about a "continuous presence" - in Bern and wherever else it is needed.
The third newcomer to the publishers' board, which was reconstituted at the end of last week, is Tamedia CEO Martin Kall, who replaced former president Hans Heinrich Coninx. He replaces Lebrument as Head of the Distribution department, which is hardly surprising given that the company is still working hard on a self-delivery model that is independent of Swiss Post. Although the mammoth project has now been outsourced, Tamedia's Chief Logistics Officer Hirzel is and will reportedly remain in charge. And he already reports to Martin Kall anyway. What could be more obvious than to use such entrepreneurial synergies for the association?
Doing the hard work: Wanner, Zihlmann, Kall (from left).
Oliver Classen
