Savoir (sur)vivre à la FAZ

Supplement What competitors Financial Times Deutschland ("How to spend it"), Süddeutsche Zeitung ("Golf-Magazin") and Welt ("LCL") have long since demonstrated, the Frankfurter Allgemeine Zeitung has now also been trying to do since last week: cushion the slump in advertising business with a luxury supplement. "Piazza" is the name of the 48-page, large-format glossy special and contains the usual bland golf-car-jewelry-standard mash. The only spicy and above all nutritious thing about the FAZ supplement is its advertising quota of a good 40 percent. But even this small layer of fat will not keep the FAZ warm over the winter. Which is why "Piazza" will perhaps appear more frequently than - as initially announced - only twice a year.