Swedish summiteers

Outdoor Four new campaign themes from Sennhauser Creative Consulting are intended to anchor Haglöfs in the Swiss market. "The organizers of this year's outdoor trade fair in Friedrichshafen are convinced that the industry is on a steep upward trajectory. The increase in visitors of around 19 percent and the ten percent increase in exhibitors are indications enough for those responsible that the European outdoor market is flourishing despite the frosty economic climate. This assessment is also confirmed by Richard Bolt, owner of Alpine & Climbing Equipment (ACE) in Amden. Two and a half years ago, he introduced the clothing line from Swedish outdoor specialist Hag-löfs to the local market. Bolt estimates that the Scandinavian brand has already positioned itself among the top five. Just in time for the winter season, the Swiss general importer of "alpine clothing you can't feel" has had four new campaign themes created. The Zurich-based agency Sennhauser Creative Consulting (SCC), which also designed the previous two campaigns, is responsible for the campaign. Once again, the brand's USP is dramatized, as CD Rene Sennhauser explains: "Haglöfs clothing products are so functional that they are hardly noticed by the people who wear them." They don't get in the way of a leisurely game of Jass, breastfeeding or eating sandwiches. The concept seems to have paid off for both SCC and ACE: Richard Bolt expects an increase in sales of around 40 percent for the current year. In addition, individual motifs from the Swiss campaign are also to be used in other markets. Next winter, ACE plans to launch another product line from Haglöfs in Switzerland: backpacks specially designed for the Alps.
So comfortable that you simply forget about it: Haglöfs alpine clothing.
Outdoor Sennhauser Creative Consulting makes sure that you can feel and see Haglöfs alpine clothing >> p. 7
Simone Keller