Not for amateurs
Direct Marketing VIII If you want to master the tools of direct marketing, there is no way around a well-founded training course. The Swiss Direct Marketing Association has laid the foundations for targeted dialog marketing with its DM Planner and DM Master training courses.
Direct Marketing VIII If you want to master the tools of direct marketing, there is no way around a well-founded training course. The Swiss Direct Marketing Association has developed the DM Planner and DM
Master's degree course provides a basis for targeted dialog marketing.
The Swiss Direct Marketing Association (SDV) has been addressing the issue of training for fourteen years. Professionals working in direct marketing need to know the mechanisms and have practical knowledge. Training has not lost its original purpose. Even today, it is important to consolidate and strengthen the status of direct marketing with trained specialists. An industry can only establish itself if it has qualified personnel who understand its business and know how to take advantage of the opportunities.DM planner as a solid basisThe one-year direct marketing planner course forms the basis for entering the industry. The essential elements of direct marketing such as database marketing, creation, media or production are learned in 380 lessons. The lessons provide theoretical background knowledge as well as practical relevance and contacts to the top companies in the industry. This mix produces specialists who can plan and implement stringent DM concepts and DM campaigns.
The DM planner is a professional who has the necessary knowledge and skills in all areas of direct marketing to independently solve target-oriented direct advertising tasks. He or she places orders with third parties and organizes the execution of the campaigns in a professional and timely manner. He also monitors the budget. His profile also includes creative skills, organizational flair and conceptual strength. As the hub between consumer, provider and external bodies, the DM planner must be a sociable person and a competent contact for external specialists.
Certified DM planners are on the same level as marketing planners. The difference is that specializing in one topic allows them to look in depth, which is based on
is applicable to all other areas in the marketing mix.
For professionals: the DM MasterThe training cycle in direct marketing will be completed next spring with the launch of the Direct Marketing Master course. This course is aimed at people who pursue DM strategies at departmental level and have to plan and implement complex communication and sales concepts. They have already acquired the basic DM know-how.
Anyone who has completed a DM Master's course writes complex DM concepts, manages the department in a lean and profit-oriented manner and knows the laws of integrated communication. This enables the optimal integration of direct marketing into a company's communication and advertising activities.
At agency level, the DM master is a professional consultant who knows the finer points of DM and knows how to apply this knowledge in projects with customers. Thanks to their business knowledge, they can assess the relevant aspects in their own company and manage their department operationally.
Short courses for beginnersIn addition to the two comprehensive courses, short courses and one-day workshops offer curious marketers an insight into the world of direct marketing. Participants are also introduced to the subject with simple lessons based on the latest learning techniques. Learning should also be fun. The philosophy is called "edutainment": stimulating all the senses in a playful way, conveying the joy of learning and communication and moving away from stubborn, outdated forms of learning.
The DM taster courses briefly outline the fundamental advantages of direct marketing and teach the most important basic skills: rapid reinvestment of financial resources, precise analysis and accurate testing, knowledge of the most attractive and profitable customer segment.
*Timo Albiez is course manager DM plannerEuropean certified DM courses
The European direct marketing association FEDMA (Federation of
European Direct Marketing Association) certified the DM Planner course in March 2003. Only a few courses pass this hurdle and are able to convince the FEDMA board in Brussels. This certificate allows more intensive cooperation with the various schools in Europe. Contacts with other students, exchange programs or
Interdisciplinary work projects open up the boundaries and thus the learning field. Further information on the DM training courses: www.sdv-academy.ch or [email protected]
Scenes from the creative week during the DM Planner training: "Stimulating all the senses in a playful way, conveying the joy of learning and communication."
Timo Albiez*
Master's degree course provides a basis for targeted dialog marketing.
The Swiss Direct Marketing Association (SDV) has been addressing the issue of training for fourteen years. Professionals working in direct marketing need to know the mechanisms and have practical knowledge. Training has not lost its original purpose. Even today, it is important to consolidate and strengthen the status of direct marketing with trained specialists. An industry can only establish itself if it has qualified personnel who understand its business and know how to take advantage of the opportunities.DM planner as a solid basisThe one-year direct marketing planner course forms the basis for entering the industry. The essential elements of direct marketing such as database marketing, creation, media or production are learned in 380 lessons. The lessons provide theoretical background knowledge as well as practical relevance and contacts to the top companies in the industry. This mix produces specialists who can plan and implement stringent DM concepts and DM campaigns.
The DM planner is a professional who has the necessary knowledge and skills in all areas of direct marketing to independently solve target-oriented direct advertising tasks. He or she places orders with third parties and organizes the execution of the campaigns in a professional and timely manner. He also monitors the budget. His profile also includes creative skills, organizational flair and conceptual strength. As the hub between consumer, provider and external bodies, the DM planner must be a sociable person and a competent contact for external specialists.
Certified DM planners are on the same level as marketing planners. The difference is that specializing in one topic allows them to look in depth, which is based on
is applicable to all other areas in the marketing mix.
For professionals: the DM MasterThe training cycle in direct marketing will be completed next spring with the launch of the Direct Marketing Master course. This course is aimed at people who pursue DM strategies at departmental level and have to plan and implement complex communication and sales concepts. They have already acquired the basic DM know-how.
Anyone who has completed a DM Master's course writes complex DM concepts, manages the department in a lean and profit-oriented manner and knows the laws of integrated communication. This enables the optimal integration of direct marketing into a company's communication and advertising activities.
At agency level, the DM master is a professional consultant who knows the finer points of DM and knows how to apply this knowledge in projects with customers. Thanks to their business knowledge, they can assess the relevant aspects in their own company and manage their department operationally.
Short courses for beginnersIn addition to the two comprehensive courses, short courses and one-day workshops offer curious marketers an insight into the world of direct marketing. Participants are also introduced to the subject with simple lessons based on the latest learning techniques. Learning should also be fun. The philosophy is called "edutainment": stimulating all the senses in a playful way, conveying the joy of learning and communication and moving away from stubborn, outdated forms of learning.
The DM taster courses briefly outline the fundamental advantages of direct marketing and teach the most important basic skills: rapid reinvestment of financial resources, precise analysis and accurate testing, knowledge of the most attractive and profitable customer segment.
*Timo Albiez is course manager DM plannerEuropean certified DM courses
The European direct marketing association FEDMA (Federation of
European Direct Marketing Association) certified the DM Planner course in March 2003. Only a few courses pass this hurdle and are able to convince the FEDMA board in Brussels. This certificate allows more intensive cooperation with the various schools in Europe. Contacts with other students, exchange programs or
Interdisciplinary work projects open up the boundaries and thus the learning field. Further information on the DM training courses: www.sdv-academy.ch or [email protected]
Scenes from the creative week during the DM Planner training: "Stimulating all the senses in a playful way, conveying the joy of learning and communication."
Timo Albiez*
