Tagi kowtows to car lobby
Newspapers The bosses of the Tages-Anzeiger newspaper overturned an apparently overly critical off-roader commentary.
Newspapers The bosses of the Tages-Anzeiger newspaper overturned an apparently overly critical off-roader commentary.
At the end of October, a commentary on sports utility vehicles (SUVs) was to appear in the local section of the Tages-Anzeiger newspaper. As Werbewoche learned, the smug text about the paradox of urban SUVs, entitled "Safari to the crèche", was pulled from circulation by Tagesleiter Hanspeter Bürgin shortly before going to press. The internal reason for the red light: this article was not worth the foreseeable disputes with the Swiss importers of SUVs.Peter Hartmeier, who approved Bürgin's delicate intervention, does not want to know anything (anymore) about anticipatory obedience to the advertising-intensive car industry. Apart from admitting that "such interventions are part and parcel of editorial management", the Tagi editor-in-chief had no comment to make on this case of self-censorship. Hartmeier also refused to comment on rumors that a 30 percent cost cut was imminent for both the Blue Bund and the culture editorial team. In an internal e-mail, he only confirmed that the Tamedia Board of Directors - following the postponed decision last Friday - will communicate the major Tagi reform "in any case in the fourth quarter".
(oc)
At the end of October, a commentary on sports utility vehicles (SUVs) was to appear in the local section of the Tages-Anzeiger newspaper. As Werbewoche learned, the smug text about the paradox of urban SUVs, entitled "Safari to the crèche", was pulled from circulation by Tagesleiter Hanspeter Bürgin shortly before going to press. The internal reason for the red light: this article was not worth the foreseeable disputes with the Swiss importers of SUVs.Peter Hartmeier, who approved Bürgin's delicate intervention, does not want to know anything (anymore) about anticipatory obedience to the advertising-intensive car industry. Apart from admitting that "such interventions are part and parcel of editorial management", the Tagi editor-in-chief had no comment to make on this case of self-censorship. Hartmeier also refused to comment on rumors that a 30 percent cost cut was imminent for both the Blue Bund and the culture editorial team. In an internal e-mail, he only confirmed that the Tamedia Board of Directors - following the postponed decision last Friday - will communicate the major Tagi reform "in any case in the fourth quarter".
(oc)
