Product test and law
Product Testing: In marketing, the use of data from product and service tests plays an important role.
Product testing In marketing, the handling of data from tests of goods and services plays an important role.
legal questions arise: How is it to be assessed if product P is proclaimed the winner of a test in which the main competitor K was not tested at all? Andreas Gersbach's new book provides answers to questions of this kind. "Der Produkttest im schweizerischen Recht" is published by Schulthess and costs CHF 55, ISBN 3-7255-4634-7.
legal questions arise: How is it to be assessed if product P is proclaimed the winner of a test in which the main competitor K was not tested at all? Andreas Gersbach's new book provides answers to questions of this kind. "Der Produkttest im schweizerischen Recht" is published by Schulthess and costs CHF 55, ISBN 3-7255-4634-7.
