Unique piece advertises Haldengut

Following a multi-stage agency evaluation, the Haldengut brewery has awarded its advertising budget to Unikat. Following a multi-stage agency evaluation, the Haldengut brewery has awarded its advertising budget to Unikat. The decision was based on a strategy presentation, according to the communications agency. After several years in which mainly below-the-line measures were used, the Winterthur beer from Heineken Switzerland is returning to the public eye. Unikat is responsible for the overall appearance and is developing a classic campaign as well as gastro promotions. The first measures will be seen in spring 2004.