Brand guide for bank managers

Bank advertising In a new specialist book on branding in banking, "Banks & Brands", 25 authors delve into topics such as brand management, communication, accounting and law.bank advertising In a new specialist book on branding in banking, "Banks & Brands", 25 authors delve into topics such as brand management, communication, accounting and law. A language and color analysis of bank brands complete the picture. Developments in brand governance and brand risk management are also touched on, and case studies show the role that branding plays in strategic and operational bank management.
Edited by Maurice Pedergnana, Martin Schneider and Stefan Vogler, the book is published by Paul Haupt Verlag in Bern. ISBN 3-258-06639-6