IBSA entrusts Vizner Borel with overall budget
Pharmaceuticals: Following an agency evaluation, Institut Biochimique SA (IBSA) has entrusted Vizner Borel with its entire budget.
Pharma Following an agency evaluation, Institut Biochimique SA (IBSA) has entrusted Vizner Borel with its overall mandate, which includes marketing communications for all of IBSA's pharmaceutical specialties, including an image campaign. The Zurich-based advertising agency has already been entrusted with the communication of two IBSA products in the prescription sector.
