Invitation to change saddle

Advertisement: The current debate over lawn mowers has inspired AD Simon Staub and copywriter Martin Stulz of Matter & Partner to create a sarcastic ad for Backyard's racing bikes.

Advertising The current speeding debate has inspired AD Simon Staub and copywriter Martin Stulz from Matter & Partner to create a sarcastic advertisement for Backyard racing bikes, and the fate of the speedy Amir B. seems to have particularly affected the advertisers. His tuned car was confiscated just because of his parade role in the magazine Rundschau. Luckily, Backyard, the small, fine bike store from Zurich, has a remedy: its new racing bikes are just as good for racing - with or without a driver's license. And in cases of hardship, even in the courtyard of the local prison.

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