Metzgerlehner looks after Dafalgan

Pharma: Following a pitch, Upsamedica has decided to partner with Metzgerlehner Worldwide Partners.

Pharma Following a pitch, Upsamedica has decided to work with Metzgerlehner Worldwide Partners, an agency based in Erlenbach ZH, which beat off competition from three rivals. It manages the painkiller Dafalgan for the client, which belongs to the Bristol-Myers Squibb Group. The first advertising measures are to be seen soon.

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