Nestlé consolidates media budgets worldwide
Food The Swiss food company Nestlé has completed a six-month review of its media agency relationships.
Food Swiss food company Nestlé has completed a six-month review of its media agency relationships, with Publicis subsidiary Zenith Optimedia and WPP Holding's Group M (Mindshare and Mediaedge-CIA) to be responsible for planning and buying worldwide in future. The exception is Japan, where Nestlé will continue to work with the local agency
Dentsu works together. Nestlé puts the size of the budget, which includes all brands and subsidiaries, at CHF 2 billion. According to Advertising Age, around a third of this was previously managed by Universal McCann, mainly in the USA. The IPG subsidiary was eliminated in the final round of the review. The reorganization of the media budgets has no impact on the creative budgets, Nestlé states in a press release. The Group's core agencies are McCann Erickson, Publicis, J. Walter Thompson, Ogilvy, Lowe and Dentsu.
Dentsu works together. Nestlé puts the size of the budget, which includes all brands and subsidiaries, at CHF 2 billion. According to Advertising Age, around a third of this was previously managed by Universal McCann, mainly in the USA. The IPG subsidiary was eliminated in the final round of the review. The reorganization of the media budgets has no impact on the creative budgets, Nestlé states in a press release. The Group's core agencies are McCann Erickson, Publicis, J. Walter Thompson, Ogilvy, Lowe and Dentsu.
