Live refuels at Agip

Magazines The French-speaking Swiss film magazine Live, which is available free of charge in the cinemas of the Europlex chain, will also be offered free of charge in dispensers at over fifty Agip petrol stations from the November issue onwards, increasing the circulation of Live, which has been part of the Geneva-based Quorum Group since the summer, by 40,000 to almost 160,000 copies. The partnership with Agip improves the target market presence and increases the number of readers, says Live publishing director Jean-Pierre Grey.