Catholic Church launches national image campaign
The Catholic Church is launching a national poster campaign aimed at improving its image. The slogan is «More Good News.».
This is what the Sonntag newspaper writes in its current edition. The media commission of the Swiss Bishops' Conference (SBK) is said to be behind the campaign. The large-scale media offensive is being launched with 5,000 posters throughout Switzerland. The posters will be sent to all 2,000 parishes and displayed in church showcases and at church gates until May 16. Daniel Kosch, General Secretary of the Roman Catholic Central Conference, told Sonntag that they are aware that the campaign could be sensitive and that they have to consider whether it could come across as cynical. But it is important to better convey the church's positive basic message to the public.
The motif was created by Swiss designer Beda Achermann. He works for the Catholic Church for God's reward, i.e. free of charge, as Sonntag knows. In addition to the poster campaign, the Catholic Church is also fighting for a better image on the Internet: the new website Mehr-good-news.ch will be launched in mid-April. Parishes and church members can post good news online there.
> To the subject on Sonntagonline.ch
The motif was created by Swiss designer Beda Achermann. He works for the Catholic Church for God's reward, i.e. free of charge, as Sonntag knows. In addition to the poster campaign, the Catholic Church is also fighting for a better image on the Internet: the new website Mehr-good-news.ch will be launched in mid-April. Parishes and church members can post good news online there.
> To the subject on Sonntagonline.ch
