Internet picks up again

Online advertising With a jump of 4.6 points, the PWA Index reached a level of 128.6 points in September, meaning that the summer slump in Swiss online advertising from May to July (with a decline of 2.8 points) has apparently been overcome. August had already brought an increase of 1.9 points. According to Publimedia Webadvertising (PWA), online advertising owes this positive result not least to current developments in the USA and Germany. In America, comparisons are even being made with the boom times at the end of the 1990s.