Reference book suitable for everyday use
This handy compendium brings together and explains over 4000 key terms in the advertising-driven communications industry: from "unsubscribe rate" and "K1 value" to "secondary utilization".
This handy compendium brings together and explains over 4,000 key terms in the advertising-driven communications industry: from "unsubscribe rate" to "K1 value" to "secondary utilization." A coherent referencing system makes the volume an efficient tool for everyday work. Deutscher Fachverlag, Frankfurt a.M. 2004. 401 pages, 85 francs.
