Wirz stages forgetting for Kuoni

Tourism The Kuoni travel group has entrusted Wirz Werbung with its account. Wirz came out on top in a two-stage competition, winning over the agency with a surprising reinterpretation of the multi-award-winning "Holidays where you forget everything" campaign. Wirz Managing Director Geri Aebi already worked for the vacation provider in the 1970s and 1980s. Advico Young & Rubicam created the "Forgetting" slogan in 1999. At the beginning of 2003, the agency had to relinquish the long-standing client to Spillmann Felser Leo Burnett, which lost it again after just one year to Fisch Meier Direkt.