Promarca honors the next generation of brand researchers
Associations: Promarca, the Swiss Association of Branded Goods, has awarded its «Branded Goods Prize» to two theses on the topic of brand valuation.
Associations The Swiss Branded Goods Association Promarca has awarded its "Brand Article Prize" to two theses on the subject of brand valuation: Marco Dietrich from the University of Bern developed a new software for brand valuation in his thesis. The other thesis was written by Max Meister and Cyril Zimmermann from the HSW Bern and shows that brand valuation models that combine business management and behavioral science are inferior to one-sided models in terms of corporate brand management. Summaries of the award-winning papers are available on the association's website.
