Construction kit is built

On January 1, 2005, the Metropool will replace the Swisspool from the Metropool.newspaper combos On January 1, 2005, the Metropool will replace the Swisspool from the Metropool - which means that St. Galler Tagblatt, Neue Luzerner Zeitung (Neue LZ), Tribune de Genève and 24 Heures will lose their direct connection to a national combined newspaper. The titles are looking for an alternative and seem to be making progress. Jürg Weber, Managing Director of Neue LZ, expects the new offer to be ready by spring. "Unlike the Metropool, which is a classic pool, we will offer a completely new tool that takes into account the market's demands for more flexibility. "Weber speaks of the "modular principle". In concrete terms, this probably means a discount for booking several Metropool-independent titles at the same time; the more titles, the higher the discount. He does not want to say who is participating in the new model, only that it involves "powerful publishing houses", even across the Röstigraben. According to Weber, the new offer is expressly not intended as a supplement, but as an alternative to the Metropool.
(mk)