Passionate anniversary
Beverages It is thanks to a dessert that Rivella founder Robert Barth had eaten in Australia that Passaia has remained one of Switzerland’s most famous soft drinks for 40 years, despite declining sales.
It is thanks to a dessert that Rivella founder Robert Barth ate in Australia that Passaia has been one of the most famous Swiss soft drinks for 40 years, despite declining sales.Barth developed the drink, which has an equally exciting marketing history, from the dessert in 1964: From the threatened lawsuit from Pepsi - because of the similar brand name Passi - to the christening of a baby elephant at Prague Zoo in 1969, to the launch of the new bottles with dark-skinned, exotic beauties or the sponsored Boney tour.
