Shox-Dog

Sportswear According to the advertising promise, the new Nike Shox should give even averagely athletic people wings.in the latest commercial from Wieden & Kennedy Amsterdam, a "Mr. Average" chases after a hot dog cart. Just before it crashes into the sea, the man manages to add ketchup to the hot dog he received before the run. The commercial will be shown in Swiss cinemas and on television until the end of the year. It will be flanked by a "web-only continuation" spot on www.nikeshox.com, where site visitors can put their own face on that of the English speedster.