Sentiment cautiously optimistic
Direct Marketing: 53.7 percent of direct marketing companies in Switzerland expect sales to rise in the second half of the year.
Dialogue marketing 53.7 percent of DM companies in Switzerland expect sales to increase in the second half of the year, which means that optimism remains below that of their counterparts in Germany (54.8 percent) and Austria (63.1 percent). This is shown by the joint barometer study of the three national industry associations. Austria also leads the field in the assessment of business in the first half of 2004 compared to the second half of 2003. The number of employees indicates a slight upturn in Switzerland: In the 1st half of 2004, 22.2 percent of companies hired additional employees, 59.3 percent saw no change in the number of employees and 13 percent saw a decline. The complete study can be obtained free of charge on the Internet at christian.alten [email protected].
