Chirpy, Chirpy, Cheap, Cheap
Retail Coop recently lowered the prices of 50 brand-name items.
Retail Recently, Coop lowered the prices of 50 branded products, but despite price reductions, a comparison by the SF-DRS consumer magazine Kassensturz showed that almost all products are still cheaper at the competition. Denner and its agency ViznerBorel have taken advantage of this fact and placed an occasional advertisement. In addition to a side blow in the headline, the discounter listed the price comparison with 44 products.
