International Sponsoring Award: Axpo honored
Last week, the Swiss Sponsorship Association (Faspo) honored the best sponsorship projects of 2009 with the 17th International Sponsorship Award. The Swiss electricity company Axpo received an award for its soccer league project, the «Axpo Fair Play Trophy.».
The title sponsor of the Axpo Super League, the 1st Swiss Football League, won the award in the Public Sponsorship category. Axpo's commitment demonstrates a holistic sense of responsibility, according to the jury. The project succeeds in building a bridge from the behavior of the players and teams to the fans - from fairness on the pitch to fairness before and after the game. The Swiss Football League and Axpo award the "Axpo Fair Play Trophy" to the fairest teams. Two clubs are honored and receive CHF 70,000 (first place) and CHF 30,000 (second place). The prize money is to be used for youth development. The project is supported by prominent representatives of Swiss football, including Alain Sutter and Köbi Kuhn.
The jury of the 17th International Sponsoring Awards: Jean-Baptiste Felten (Chairman), Faspo Vice President (Felten & Cie., Winterthur); Christine Angenendt (Pilot Group); Marco Bernasconi (Wemf, Switzerland); Miriam Hebben (Horizont); Oskar Gut (Switzerland); Prof. Arnold Hermanns (Universität der Bundeswehr, Munich); Brigitte Kössner-Skoff (Initiativen Wirtschaft für Kunst, Vienna); Dr. Dieter Mussler (Mussler & Felten, Frankfurt); Bernd Reichstein (FASPO President); Lutz Weidner (Bureau Weidner); Yvonne Wodzak (New Business).
