Viva communicates for Right To Play

Nonprofit The Zurich-based communications agency Viva is now looking after the humanitarian organization Right To Play (RTP), which is headquartered in Canada and aims to enable around 5 million disadvantaged children and young people to experience sport and play. In order to gain a stronger foothold in Europe, RTP is setting up another branch in Zurich. Together with the Swiss RTP representatives, Viva is currently developing communication principles and measures to be implemented in 2005.