Wobbly "Ma Che Cazzo"
Italian Cult: These funny wobbly figures have been well-known and beloved long before their appearances in commercials for Audi or Levi’s.
The funny wiggly figures have been known and loved not only since their appearances in commercials for Audi or Levi's. Their hip swing, which accompanies every bump in the road, has recently also inspired the two JvM/Limmat CDs Michael Rottmann and Alexander Jaggy. For the Piaggio scooter brand, they and their team have gone one step further and launched the wobbly "Ma che cazzo": A rubber hand that is mounted on the Vespa and rocks up and down at the slightest jolt. And all in the best Italian style. Like all communication for Piaggio, this gadget also runs under the motto "Piaggio. Molto cool."
