A woman from Lucerne in Munich

Theater For the 04/05 season, the Münchner Kammerspiele commissioned the Lucerne agency Velvet with the image campaign, which was intended to communicate the season's theme "The Ten Commandments" as well as the individual play titles and provoke controversial public discussions. Against the backdrop of the "new flashpoints and religious wars", this is also a search for "our identity", says artistic director Frank Baumbauer. To this end, Velvet creatives have alienated the faces of politicians, artists and authors with masks and placed them opposite a commandment to unmask them in their roles and question the Christian moral principles in today's society.