Eaten up by KSSJ
Fundraising campaign Last year, the Zodiac animal charity generated maximum media hype, a few nasty letters and - according to CDs Daniel Krieg and Uwe Schlupp - "many new supporters" with a mini-budget and crucified animals.
Donation campaign Last year, the Zodiac animal charity used a mini-budget and crucified animals to generate maximum media hype, a few nasty letters and - according to CDs Daniel Krieg and Uwe Schlupp - "many new supporters." This year, the appeal for help for homeless animals ahead of the festive season is somewhat softer. The KSSJ agency has come up with a mailing that uses the bitten payment slip and envelopes to show that the animals urgently need food.
