Opposing pin-up boards

Winter Sports: Grab Your Snowboards, Everyone! Publicis uses humor and wordplay to promote the fun of winter sports—let's get back out there and have some fun.

Winter sports Get on your snowboards, people: Publicis is getting into the spirit of the season for Sportplausch Wider The creative minds at Publicis have no problem getting the new snowboards from Sportplausch Wider's board shop out to the public just before Christmas. What is a must for Pirelli is a must for the sports store from Wallisellen this year. A calendar with a pin-up that immediately makes every male snowboarder think of "boards". The anything but flat-chested idea finds its female counterpart in a motif with sanitary towels. Here, too, it would be absurd not to immediately think of a snowboard for women when seeing this advertisement. "If you haven't had enough fun yet, it's best to go to Wallisellen," the agency comments on this advertisement for boards that mean the world to any real creep. The advertisers at Publicis have also come up with something for the POS (does not mean point of sex). In Wallisellen, snowboards have been installed on the store ceiling, printed with the invitation to test the new freestyle boards right here.
To ensure that customers can enjoy their newly acquired board on the mountain lifts without stress, there is a give-away "Enter at your own risk" sticker that guarantees empty gondolas and chairlifts. "If it's only half as fun on the slopes as in the Sportplausch-Wider adverts, it will be a great winter," the boss of competitor Stierli Sport can only enviously admit.
If you don't see a board here, you have one in front of your head: Sportplausch Widers calendar page.
Andreas Panzeri

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