Advertising in the broadest sense

You have to have a pronounced weakness for academic theses and theories to want to weigh this brick, but the feat is certainly worthwhile, as this sociologically based mega-essay volume delivers nothing less than an increase in German thinking on the complex and archaic universal topic of advertising. The menu served up by media, cultural and political scientists (among others) is correspondingly wide-ranging and rich in content. Advertising is not only reality, it also creates realities, literally on all levels. This book of (communication) books takes this fact into account.
intelligent calculation.
> The Society of Advertising edited by Herbert Willems.
Westdeutscher Verlag, Wiesbaden 2002. 1006 pages, 113 francs.
(oc)