Communication instead of technology

This updated standard work is a virtuoso guide to the basics of Internet advertising and, in language that even newbies can understand, takes you straight from the technical lowlands (cookies, rotating banners, etc.) through the strategic middle ground (targeting, site promotion, etc.) to the lofty heights of new business models. Worthwhile reading - even for those not free from vertigo.> Web Promotion by Martin Bürlimann. 3rd edition. Midas Management Verlag, Zurich 2004. 318 pages, 55 francs.