Holy wrath
Nonprofit As a small, private organization, Tierhilfe Zodiac in Wil, SG, has been working with great dedication for years to help abandoned, abused, or injured animals—all while operating on a tight budget.
Non-profit As a small, private organization, the Zodiac animal charity in Wil SG has been committed to helping abandoned, mistreated or injured animals for years. To support this commitment, the creatives at Publicis have developed a sensational campaign: a fiery appeal to keep pets in a species-appropriate manner, to neither mistreat nor abandon them and to preserve the habitats of wild animals. Using the crucifixion, which symbolizes the innocent suffering and death for the sins of mankind. The broad distribution of the campaign is made possible by the support of suppliers and media partners such as Tierwelt, 20 Minuten, Citylights AG and Christinger Partner.
