Carat receives new CI

Branding The Carat agency group has adopted a new corporate identity (CI). It is intended to reflect the development process that Carat has undergone since it was founded in 1988, from a European media network to a global communications group with 109 offices and 4800 employees in 63 countries. "The attributes Power, Science and Art are the foundations of our new CI," explains Andy Lehmann, Swiss Managing Director of the Aegis Media Group, to which Carat belongs. According to Jane Borgström, Managing Director of Carat in Zurich, the new image underlines the agency's orientation in a world increasingly dominated by screens. Carat developed its CI with the London agency North Design.