Scenarios for changing values
Market Research: Our actions are guided by values—and those values are changing.
At the invitation of the Central Switzerland Advertising Club (WCZ), futurologist Georges T. Roos presents three scenarios from his study "Changing Values in Switzerland 2024", which is based on data from the Demoscope Institute and the Federal Statistical Office as well as a panel of experts. This will be followed by a discussion between Roos, Lucerne's head of culture Rosie Bitterli Mucha, advertiser Peter W. Ottiger (Ottiger & Partner) and Christian Tichelli from Demoscope. The event will take place on Monday, March 29, from 7 p.m. in Lucerne. It is free for members of the WCZ, other guests pay 75 francs. Register by March 24 at www.wcz.ch in the "Events" section.
