St. Gallen also wants a commuter newspaper
Print media St. Galler Tagblatt AG would like to bring its free newspaper to railroad stations.
Print media St. Galler Tagblatt AG would like to bring its free newspaper to railroad stations. "We have made enquiries with the SBB," confirms Daniel Ehrat, Publishing Director of St. Galler Tagblatt and the free weekly newspaper Anzeiger from Eastern Switzerland. Ehrat also wants to bring the Anzeiger, which has been published in tabloid format with a new concept since the beginning of the year and is distributed to all households in a print run of 200,000 copies, to rail commuters. "A commuter newspaper is not a weekly title that consists primarily of advertising, but a newspaper that is published at least five times a week with up-to-date brief information," says Beat-Gaudenz Schwarz from SBB-Immobilien - and also wrote this to St. Gallen.
Ehrat sees it differently. "We don't think it's entirely fair that the SBB expects a paper along the lines of 20 Minuten." The Anzeiger fulfills the requirements profile of a commuter newspaper very well, as it has expanded the information section and offers tips for going out, life advice and pop stories from Eastern Switzerland. Ehrat: "We receive extremely positive reactions from the reader market."
Schwarz, however, is adamant: "The Ostschweizer Anzeiger does not yet meet our requirements." Nevertheless, he informed Ehrat last week that the SBB is now considering a box tender in St. Gallen - but "hardly before the end of summer 2004". St. Galler Tagblatt AG will of course also be invited.
Is Ehrat considering making the Anzeiger a daily newspaper? "That wouldn't pay off," he says. "Besides, the Anzeiger shouldn't compete with our flagship."
And what is the reaction at 20 Minuten? "St. Gallen is not yet an item on our agenda," says publishing director Rolf Bollmann.
Markus Knöpfli
Ehrat sees it differently. "We don't think it's entirely fair that the SBB expects a paper along the lines of 20 Minuten." The Anzeiger fulfills the requirements profile of a commuter newspaper very well, as it has expanded the information section and offers tips for going out, life advice and pop stories from Eastern Switzerland. Ehrat: "We receive extremely positive reactions from the reader market."
Schwarz, however, is adamant: "The Ostschweizer Anzeiger does not yet meet our requirements." Nevertheless, he informed Ehrat last week that the SBB is now considering a box tender in St. Gallen - but "hardly before the end of summer 2004". St. Galler Tagblatt AG will of course also be invited.
Is Ehrat considering making the Anzeiger a daily newspaper? "That wouldn't pay off," he says. "Besides, the Anzeiger shouldn't compete with our flagship."
And what is the reaction at 20 Minuten? "St. Gallen is not yet an item on our agenda," says publishing director Rolf Bollmann.
Markus Knöpfli
