Tages-Anzeiger switches to Jung von Matt/Limmat

Agencies Jung von Matt/Limmat has won the advertising budget of Tages-Anzeiger (TA) in a pitch, beating off competition from budget holder Guye Benker, Spillmann Felser Leo Burnett and Lesch + Frei. Advertising manager Gabriela Wettstein wants to stick to the claim "We're sticking with it" despite the change of agency: "It belongs to the Tagi like the Tagi belongs to Zurich."