Publicis taps Heineken

Beverages Publicis Zurich has won the overall Swiss account for the Heineken beer brand; together with its subsidiary agency Fisch Meier Direkt, Publicis prevailed against five competitors in a multi-stage competitive presentation. Heineken's image advertising was previously handled by JWT + Hostettler + Fabrikant. Heineken also worked with other agencies. Publicis is the first to advertise the BeerTender, Heineken's home tap system.