Painless art

Sports equipment With Uriella's fall from a horse and the consequences - her visions - Ruf Lanz developed a radio spot campaign for Sport Factory Outlet's bicycle helmet promotion in 2003, for which the agency received the highest awards for radio advertising. This spring, the agency is again advertising the large range of bicycle helmets in Schönenwerd. Once again, not with a raised index finger, but with a good dose of irony. This time, well-known works of art, reinterpreted by Ruf Lanz, have to take the rap: The posters brazenly declare Picasso's cubistically displaced portraits to be accident victims. Headline: "Because accident victims only look good in art: Bike helmets 40 francs cheaper."