Advertising sales down in April
Advertising Statistics: Gross advertising spending in Switzerland fell by 0.9% to 325.4 million francs in April. Of the 14 sectors reported by WEMF in the Advertising Index Switzerland, five saw an increase and nine saw a decrease.
Advertising statistics Gross advertising expenditure in Switzerland fell by 0.9% to CHF 325.4 million in April. Of the 14 sectors listed by Wemf in the Advertising Index Switzerland, five increased and nine decreased, with administration and politics (-30.1%), clothing/shoes (-16.8%), media (-15.6%), retail (-10.6%) and services (-10.4%) all falling sharply. The culture and leisure (23.6%), telecommunications (20.7%) and transport (13.2%) sectors recorded significant growth. The remaining sectors remained between plus and minus 10%. The sector with the highest advertising expenditure, consumer goods, spent CHF 6.9% more at CHF 72.8 million.
