Champion Buttons

Festivals Cinecom's Swissparty in Cannes is almost as traditional as the advertising festival itself, but what is new is that the cinema marketer has been joined by the producers' association Swissfilm Association as a partner and they are throwing the party together at the Plage Miramar. The invitation could not be creative enough for the illustrious audience, which is why Cavegnwerbung came up with the idea of dramatizing the performance of the Swiss advertising elite with a pleasant pinch of self-irony. Party people are given buttons that they can pin to their chests when they win the lions: A Swiss cross for worthy losers and for all those who want to save themselves in the potential camp of the winners "My Grandfather was Brazilian", "Waiting for my Greencard", or "I think in English".