Publicis wins Zurich

Insurance Zurich Financial Services consolidates its global accounts with the advertising holding company Publicis. Zurich Financial Services consolidates its worldwide accounts with the advertising holding company Publicis. The creative lead agency becomes Publicis, Zurich. It has been hired for Marketing Communication Services, said agency head Kaspar Loeb. What falls under this has yet to be determined.
Zurich previously worked with many local agencies. In Switzerland, DDB Zurich was the last lead agency. Brand Republic estimates the total budget at around 230 million francs. Kaspar Loeb did not reveal a figure for the budget, but spoke of a "bigger story".