Market research with stable sales
Opinion Polling: The members of the Swiss Interview industry association generated a total of 217.8 million francs in revenue in 2003. That is 4.8 percent more than in the previous year.
Opinion research The members of the Swiss Interview industry association achieved a total turnover of CHF 217.8 million in 2003. This is 4.8 percent more than in the previous year, but the increase is solely due to the takeover of Telecontrol by IHA-GfK. Without this effect, the turnover of market and opinion research companies remained stable overall according to the industry statistics from Swiss Interview. However, there were significant changes for individual companies. Market leader IHA-GfK grew by 11.6 percent - this increase is also exclusively due to Telecontrol. Link (+3.3%) and ACNielsen (+7.7%) remain in second and third place. The previous number 4, Demoscope, lost a hefty 18% in turnover and slipped behind P. Robert and Partners, which gained 10.4%. This is the first time that a company from French-speaking Switzerland has made it into the top 4.
