A biker falls from the sky

Sportplausch The summer campaign by Sportplausch Wider and in-house agency Publicis continues at breakneck speed, with bike racers using professional equipment from Sportplausch Wider so fast that they can easily keep up on the highway. This is dramatized on the poster with the compulsory vignette for racing bikes from Wider. A second motif warns motorists to be careful as they wind their way through the mountains. This is because downhill bikers with heavy-duty equipment from Wider shoot down the rock faces, similar to a rockfall. A new signal board from Publicis draws attention to these "creeps" in road traffic.